Tuesday, April 10, 2012

Zombies! Run!!

http://itunes.apple.com/us/app/zombies-run!/id503519713?mt=8

This looks like a great use of gamification. As someone who regularly listens to "In the House in a Heartbeat" and imagines trying to save people from zombies as a way of motivating myself to keep running this seems perfect.

On the other hand, $8 for an app is high. Or is it? What is the right price for an application? In the past, they've been mostly cheap, because they've been (mostly) simple. But as they improve, driven by the rapid increase in hardware ability, they become more complex to build. Games like Hunters2 are very high quality. Should they still cost $2? What about when the Google Glasses start to become a reality? Should apps for them be stuck at the $1-5 price point, or worse, freemium? At what point do we agree that paying as much for expert engineering and UI design is worth more than the price of a beer?

-tf

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